Thematic Mapping

Once in possession of your Mosaically profiled customer data, (Mosaic Profiling) click here there is now the opportunity to map this model data across your actual or proposed sales territory.

Mapping establishes broadly where the ‘Hot Spots’ of potential sales are situated within the specified geography, which in itself is very useful for identifying appropriate press coverage, bus routes, radio station coverage etc, or in effect the best opportunity for above the line marketing activity.

Samples of Thematic Mapping,(Kent )

Importantly armed with this ‘thematic’ knowledge on areas of high potential, allows Versitec 2000 on a bureau basis, or clients direct, to use Experian’s Prospect Locator (clickhere) to compile and purchase relevant mailing lists using the dealers own mosaic customer types, and other modelled data segmentation choices.

In addition, and from your sales databases we are able to produce a number of other mapping solutions, including postcode plot mapping, and distance and time drive band maps. Ideal solutions for establishing likely ‘pull markets’ for your products and services.

For more information on our e marketing services, click here >>