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Mosaic Profiling – Mosaic Modeller
Mosaic modeller from Versitec 2000 is a powerful bespoke segmentation tool that we have developed specifically to help advertisers understand their existing and historic customer groups. Mosaic modeller allows you to build a ‘picture’ of likely new potential, based on factors such as propensity to buy, lifestyle indicators, geography etc. We call this cluster marketing, and it works on the following principle.

If you can identify that a particular group of customers have a greater likelihood than average to buy a product or service, and if you are able to profile their characteristics, then subsequently you are able to target new potential customer groups based on this criteria.

Mosaic Profiling – Mosaic UK

Mosaic UK is the latest version of Experian’s market-leading consumer segmentation product. It classifies all 24 million UK households into 11 groups, 61 types and 243 segments, and is
updated each year.

A development team of over 30 staff took over two years to build Mosaic UK. The result is a classification that paints a rich picture of UK consumers in terms of their socio-demographics, lifestyles, culture and behaviour, providing the most accurate and comprehensive view of UK society at the start of the 21st century.

Mosaic modeller once appended with your marketing database, enables you to :-

  • Segment your historic data in a way to gain the most value.
  • Create market profile reports on you core customer groups for prospect marketing purposes.
  • Create profiled mailing lists from your customer data files for DM activity.
  • Provide you with sales penetration and propensity to purchase graphs against your product range.

For many years mosaic profiling techniques has been used at a national level, but it is only very recently however and thanks largely to the power and accessibility of the internet, that these profiling tools and applications have become available at a local level, and to the benefit of businesses of any size.

Combining these solutions with our specially developed software tool, mosaic modeller, gives your business the same opportunity to profile and market your customer data in a targeted and sophisticated manner, and at a fraction of the previous cost! For more information about Mosaic Uk download the pdf

Mosaic UK

Or for more information about the Versitec 2000 Mosaic Modeller Tool, click here >>