With a greater and greater dependence on direct marketing techniques to deliver the sales enquiry, combined with the high cost of DM activity, properly , regularly cleansed, databases are becoming more and more crucial to all businesses at all levels.

With stricter data standards being imposed all the time compliance with data protection legislation should be paramount fro any advertiser, but in principle most people would agree to a common sense policy of regularly cleansing their past and current customer data files. In reality however, very few businesses actually practise this sentiment! There are, after all, many barriers in the way of a establishing a robust and reliable data cleansing policy. For example:

• What cleansing services and providers should I use?
• Once cleansed how do I get the data file back into my marketing system?
• How much will it all cost, and how long will it all take?

The Versitec 2000 Data Audit

The Data Audit from Versitec 2000 is a proven, reliable, and effective service that is already helping businesses all over the country cleanse their historical customer data files, and once initially cleansed, keep them clean for future marketing activity. The audit comprises;

Provision of a legally binding NDA (Non Disclosure Agreement), which fully protects the confidentiality of your data extract whilst in our possession.
Help with extracting the data from the customers existing marketing database system.
Provision of a free & detailed survey of the data extract which reveals the true integrity of the file, and an exact cost implication for the correction of the data.
Where the extract data allows, provision of a free ‘Lost Opportunities’ report based on missed and opportune sales contacts.
On agreement, cleansing of the extract through Experian Intact, or Celrity data cleansing solutions.

In the vast majority of cases our cleansing audits demonstrate that the cost of an initial data cleanse is covered in the savings made by just one ‘complete’ customer mailing prior to the cleanse activity. This is in addition to the benefits derived from the re-establishment of contact with lost customers, that of being ‘within’ the law and data protection act, and the genuine financial gains that the lost opportunities report can represent.

Needless to say, the knowledge itself that your data is reliably and regularly cleansed, gives confidence in a more proactive stance on direct marketing programmes.
For more information on our electronic data cleansing services, click here >>