A Sales Prospecting & Marketing Solution For The Motor Trade
C-Quest is a low cost CRM (customer relationship management) solution ideal for hosting a dealers’ sales prospect and customer data. Whilst most DMS vendors claim to include a CRM or Marketing module within their system, experience shows that it rarely is the case and even if so hardly ever used to its full potential. The reasons for this are varied but generally a lack of understanding and the perceived fragility of the system prevent its’ use. In many dealerships the DMS is quite often ‘off limits’ to the sales functions, being seen as part of the Accounts department!
 C-Quest is ‘owned’ by the Sales Manager and as such is his or her solution to do with as they choose. There are no barriers to creating, changing or indeed deleting customers, and for this reason the system gets used and subsequently produces results. The system allows you to keep track on salesmen prospecting activity levels too, with simple one click reporting. The program is windows based and therefore easily understood by anybody familiar with a pc. All reports, letters etc can be exported to Word or Excel and so the data is easily manipulated.
Designed also to allow cleansed data imports, C-Quest is the ideal partner to our Experian Intact Electronic Cleansing Programmes (clickhere). With C-Quest it’s now possible to easily capture, cleanse, manage, & market to all of your critical sales and prospect data. A growing number of franchise dealers use C-Quest to control their prospect and customer databases marketing and contact management processes. C-Quest is particularly helpful to dealers responding to the challenges presented by many manufacturers in respect to tighter controls on data standards as laid down by the franchises.
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