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Web Design

At Versitec 2000 we provide a comprehensive range of web site design and development options for whatever your business requirement. With a wide range of web design packages to choose from, be it a simple 'Online Brochure' to a ‘Flash’ powered interactive and dynamic solution, we are happy to quote you at highly competitive prices. (click here) Our designers have many years experience in both traditional and web graphics creation and we will develop a solution that is 100% tailored to your business needs. Our team will build a site that compliments and enhances your brand, and where required, integrate with your back office systems to avoid the need for re-keying of original data.

Hosting
Technical Details
Our servers are either Windows 2003 or Unix Systems. Like most good web servers they are in Data Centres in London such as Telehouse, Docklands and connected to multiple Tier 1 ISPs. Our servers are not over-sold and are designed to cope with high demands. As these servers are our own, we have no restrictions over software that we can install or developed. This gives us total flexibility and something that is ultimately scaleable.

Backup Procedures
Our on-line web servers are backed up on a daily basis to enable us to swiftly restore in the event of an incident. Additionally all sites we manage are also kept locally at our offices, except changes to database content which are included as part of our daily on-line back up. Additional back up solutions and load balanced cluster server packages are available at additional cost.

Search Engine Optimisation
The vast majority of people using the web to find products and services will do so via major search engines like Google, Yahoo & MSN. Crucially if they don't find your website within the first few pages, the chances are that you won't 'connect' with that audience. Indeed a recent study by Forrester Research revealed that 'over 80% of internet users rely on search engines to find what they are looking for.'
Search Engine Optimisation for your web site is possibly the most important aspect of your on-line presence. You may have a great looking design with dynamic rich content, but if nobody can find it then it's all been a bit of a waste of time! Optimisation is a procedure where web sites are coded and adjusted to enable higher ranking within the organic results of the major search engines and portals. At Versitec we make it our business to understand the dynamics of Search Engine Optimisation and to maximize visibility for all of our clients. What does our service include?

  • Comprehensive site review
  • Full key word research
  • Competitor research
  • Individually Optimised Pages
  • Changes to ensure site is deep crawled by search engines.
  • Major search engine submissions
  • Paid inclusion packages
  • Visibility reports, analysis and recommendations

Ad Words
According to the recent Jupiter Media Online Advertising Effectiveness study, advertisers are receiving the highest return on investment from pay-per-click search when compared to other forms of advertising. And with the Google Network receiving an estimated 80% of all search engine traffic, to be successful, it's critical that your website be found when potential customers come searching for products or services like yours.

Pay-Per-Click (PPC) has become an essential marketing tool for ambitious businesses - and like all successful marketing it needs to be undertaken professionally for maximum results. Our expertise and experience in devising, running and managing PPC campaigns at all levels, for our clients includes: -

An initial consultation-involving
Market sector analysis
Direct competitor review
Goals and objective sharing

The creation of definitions - to
Establish ROI and visitor (click) expectations
Understand and agree reporting metrics requirements
Definition of budget

Competitor analysis - allowing
Review of competitors Establish competitor PPC activity

Campaign creation - to
Generate adterm Universe
Create a highly targeted set of keywords
Create a more generic industry set of keywords
Develop creative (copywriting)
Generate a PPC friendly landing page

Campaign implementation -and
Create the AdGroup architecture and upload terms
Ensure all matching tools are utilised
Generate and insert code for conversion tracking

Maintenance and reporting - to
Deliver reports to agreed frequency and metrics requirement
Daily cleans of under performing terms (to avoid account slowdown)
Monthly analysis and recommendations (if required)

DDA Compliance
Web Site Accessibility affects the massive 2 million people with sight problems in the UK (source: RNIB website).

It's not just those though, Accessibility for your Web Site also covers those with hearing and physical problems - your site needs to be made available to all.

The Disability Discrimination Act (DDA) has been law for all UK commercial websites (i.e. not personal) since 1998, not just October 2004 or for physical access to buildings - a common misconception. Page 71 of the code of practice states : "For people with visual impairments, the range of auxiliary aids or services which it might be reasonable to provide to ensure that services are accessible might include ... accessible websites."
Is your Web Site Accessible and Compliant to the Disability Discrimination Act?
Use the Free Bobby Accessibility Checker see if you meet Priority 1 - if so you could well be meeting the minimum standard required, but could still be losing significant business from those with disabilities.

For more information on our web services, clickhere >>